Are you working FOR maximum capacity or AT maximum capacity?

What are we talking about when we advise our clients to work FOR maximum capacity, not AT maximum capacity?

We’re talking about developing their business’ culture + operations in a way that economizes effort, increases impact, and decreases the friction of the day-to-day.

Think rhythms and routines to guide recurring work.

Think “All Team Announcements” channel, not a group text.

Think request off procedure, not “text me your dates.”

It takes capacity to build capacity. You need space in your schedule to learn, build, and master the habits and skills that will lead to and help you create more space in your schedule.

That means you’ll likely need to take a slow, step-by-step approach to making changes in your operations. There are no magic bullets here–and it’s imperative to consider the change curve we all experience as humans during change.

What’s one thing you can do to increase capacity for you or your team in 2025?