Make Referrals to Build Trust

Have you ever referred a potential client to another company that is in the same industry as your business, but who was a better fit to serve their needs?

A few months ago, we were expecting some important paperwork from our health benefits provider. Around the same time, we received an email from our account manager that turned out to be part of a phishing scam. Talk about being in the wrong place at the wrong time! 🤦🏽‍♀️

We were fairly certain that our antivirus software prevented any negative impacts to our devices, but we still had concerns due to the complexity of the phishing attempt.

So we contacted our former client, Christina, with BanSHEE Cybersecurity. She was capable of helping us, but she knew that we needed our devices to be back up and running ASAP, and it was quickly approaching the end of the workday. She could have helped us the next day, but instead, found someone else from her network who could help us that evening.

With the other company's help, we were back up and running within about 5 hours. 🙌

What stood out to us after all the dust had settled on the situation was that Christina put our needs ahead of everything else. It may have cost her the opportunity to work with us in the short term, but it strengthened our trust in BanSHEE in the long term.

Ironically, within 24 hours of our incident, we had a client who had cybersecurity needs, and we immediately connected them to BanSHEE. We haven’t worked with BanSHEE ourselves yet, but we know that Christina operates her business with the utmost integrity because of how she handled our situation, and felt fully confident referring our client.

The takeaway? One of the easiest ways to increase client satisfaction and trust is to prioritize their needs above all else. Even if it means your company doesn’t earn their business in that moment, it will often pay dividends in the long run.